信息流

                NEWS FEED  

            信息流

In-feed advertisements are advertisements located in the social media user's friend feed, or in the content streams of news media and audiovisual media. The forms of information flow advertisements include pictures, graphics, videos, etc., which are characterized by algorithm recommendation and native experience. They can be targeted through tags, and you can choose to push exposure, landing pages or app downloads according to your own needs. The final effect depends on Creativity + orientation + bidding are three key factors.

信息流广告是位于社交媒体用户的好友动态、或者资讯媒体和视听媒体内容流中的广告。信息流广告的形式有图片、图文、视频等，特点是算法推荐、原生体验，可以通过标签进行定向投放，根据自己的需求选择推曝光、落地页或者应用下载等等，最后的效果取决于创意+定向+竞价三个关键因素。

Feeds advertisements are advertisements in the social media user's friend dynamics, or in information media and audiovisual media content streams. First launched by Facebook in 2006. This kind of advertisements interspersed in the content stream has a relatively good experience for users, and advertisers can use the user's tags for accurate delivery, so especially after the advent of the mobile Internet era, it has ushered in explosive growth. Almost all Internet media have launched information flow advertising platforms.

信息流(Feeds)广告，是在社交媒体用户好友动态、或者资讯媒体和视听媒体内容流中的广告。在2006年由Facebook 首先推出。这种穿插在内容流中的广告，对用户来说体验相对较好，对广告主来说可以利用用户的标签进行精准投放，因此特别是在移动互联网时代到来后迎来了爆炸式的增长，几乎所有的互联网媒体都推出了信息流广告平台。

Advantages of information news feed advertising: 

信息流广告的优势：

1. Huge traffic 

1.流量庞大

2. Leading algorithm 

2.算法领先

3. Rich forms 

3.形式丰富

4. Accurate targeting 

4.定向精准 

5. Good user experience. Combining big data and AI for precise delivery, both brand exposure and acquisition effects can meet the needs.

用户体验好.结合大数据和AI进行精准投放，无论是品牌曝光还是获取效果都可满足需求。

Orientation :  

定向方式 : 

Generally, there are natural attributes, geographical attributes, crowd attributes, crowd age attributes and custom attributes, etc.

一般有自然属性、地理属性、人群属性、人群年龄属性以及自定义属性等.

Billing method : 

计费方式 : 

CPC、CPM、CPA、OCPC、OCPM、OCPA.

Effect evaluation : 

效果评估 : 

Creativity + Targeting + Bidding

创意+定向+竞价

Related Platforms :

相关平台 : 

Information feed advertising has become the main mode of media platform traffic monetization, from traditional giants to emerging forces have joined the information feed advertising war.

信息流广告已经成为媒体平台流量变现的主要模式，从传统巨头到新兴力量都加入了信息流广告大战。